Suit by HUGO Menswear Suit by HUGO Menswear
The HUGO suit, your way

HUGO Man always challenges tradition, and nowhere could this be truer than with the suit. What once represented the menswear status quo is now just as much about self-expression and individuality as cutting a sharp figure. This Spring/Summer 2017, we explore the different sides of the HUGO suit, from unique design to styling – and, of course, the distinct attitude and personality instilled by the person wearing it. This is your suit, your way.

The creative individualist

Introducing the creative character whose point of difference isn’t about making a style statement by standing out, but through understated touches and details. Subtle impact is key – be it an interesting textured fabric or an unusual accessory. Worn by Wyatt Shears of American band The Garden, this slim-fit suit achieves just that. The design is softly constructed and crafted from a denim-finish wool. Everything is taken up a notch with the accessories – an abstract floral-print tie and distinctive cufflinks.

"I wore it to my grandpa's birthday. Everyone loved it."

Wyatt Shears of band, The Garden, on wearing his HUGO suit

"I wore it to my grandpa's birthday. Everyone loved it."

Wyatt Shears of band, The Garden, on wearing his HUGO suit

The confident artist

Stand in the spotlight: this is tailoring seen through the lens of the style extrovert. When it comes to dressing, a little flair isn’t to be shied away from. Expect boldness in color, cut and combinations. As a case in point, take this extra slim-fit suit featuring an all-over 3D optic grid in vivid green, finished with HUGO sneakers. Fused with the unique style of model Julian de Gainza, this is tailoring with a difference.

"I wear my suit in the classic way, then I twist it."

Model Julian de Gainza on bringing his own attitude to HUGO

"I wear my suit in the classic way, then I twist it."

Model Julian de Gainza on bringing his own attitude to HUGO

The modern gentleman

Classic gets a new twist. The modern gentleman takes the rules of tailoring and subverts them with styling. Bringing an icon of formal menswear into into focus, the three-piece suit is cut in a sharp, slim fit from fine virgin wool. Wyatt teams it with a polka dot shirt underneath for just the right dose of unconventionality.

"I like the slim fit. It makes me feel like a cool business man."

Wyatt Shears, tells us why he likes his HUGO suit

"I like the slim fit. It makes me feel like a cool business man."

Wyatt Shears, tells us why he likes his HUGO suit

Choose your style

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