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Cliff diver David Colturi wearing the Superblack Suit by HUGO Cliff diver David Colturi wearing the Superblack Suit by HUGO
Introducing the Superblack suit

The black suit is a modern style icon and features in every man’s wardrobe. So how can you stand out when wearing one? HUGO has the answer. There is black, and then there is HUGO Superblack.

A unique fabric

HUGO’s Italian manufacturer spent no less than five years developing an exclusive process that allows pigment to deeply penetrate its pure wool yarn for an intense, fade-proof hue. This Super 130 thread is woven into a fine wool cloth from which every HUGO Superblack suit is cut.

David Colturi standing on the edge of a cliff wearing the Superblack Suit by HUGO David Colturi standing on the edge of a cliff wearing the Superblack Suit by HUGO
David Colturi swimming with the Superblack Suit by HUGO David Colturi swimming with the Superblack Suit by HUGO

Cliff diver David Colturi stars in the HUGO Superblack campaign: Your suit, your way.

David Colturi wearing the Superblack Suit by HUGO: Side view David Colturi wearing the Superblack Suit by HUGO: Side view
David Colturi standing on the edge of a cliff wearing the Superblack Suit by HUGO David Colturi standing on the edge of a cliff wearing the Superblack Suit by HUGO
David Colturi wearing the Superblack Suit by HUGO: Side view David Colturi wearing the Superblack Suit by HUGO: Side view
David Colturi swimming with the Superblack Suit by HUGO David Colturi swimming with the Superblack Suit by HUGO

Cliff diver David Colturi stars in the HUGO Superblack campaign: Your suit, your way.

How to wear it

While the color is crucial, the style and cut also define this contemporary suit. The single-breasted jacket features a narrow fit, piped pockets and rounded shoulders, casting a sharp silhouette as suited to business as it is to drinks after night falls.

Go for a sharp monochrome look in an extra-slim fit white shirt and narrow black tie, or up the intensity with a tonal black shirt. For a more unconventional twist, wear your Superblack suit with a T-shirt and Chelsea boots.

Permanently black

Each HUGO Superblack suit is completed with a unique finishing process to seal its color. This prevents the fabric from fading over time, ensuring a lasting deep, dark hue and subtle sheen.

Still not into black? A Supernavy suit is also available from HUGO.