Discover more from the BOSS Menswear Show presented at New York Fashion Week
Explore the new BOSS timepiece for Spring/Summer 2017
Discover the new mavericks of the industry
Easy-wear T-shirts crafted from soft cotton for a cool and casual look
From slim-fit chinos to cargo styles, shop a wide edit of trousers
Take a look at our videos from golfers Henrik Stenson, Martin Kaymer and Ben An
Shop the BOSS Green edit of athletic polos, crafted with comfort in mind
This Spring/Summer 2017, we explore the different sides of the HUGO suit. This is your suit, your way.
Logomania is here. Discover the HUGO Reversed sweater now
Woven from completely pigment-saturated wool yarn, the Superblack suit offers unparalleled depth of color to create a look that always makes an impact
See the Superblack suit like never before, pushed to its limits by cliff diver David Colturi
Innovative design, unique attitude: the Superblack is no ordinary suit. Find out more about this icon of the HUGO Man collection.
"That liberating feeling of launching through the air – I felt like James Bond, getting away from the bad guys." With these words, David Colturi sums up the energy of the campaign.
Find out more about the individual elements in the making of the project.
The dizzying heights and jagged rocks of Malta's coast provided a breathtaking backdrop
Ranked among the best cliff divers in the world, David used his talents for a unique purpose
Every aspect was meticulously planned in order to capture the dive perfectly from every angle
David launched himself off a cliff a height of almost 30 metres to perform the spectacular stunt
With seeming ease, David performed a series of flips and twists before plunging into the water