Cliffdiver David Colturi wearing the Superblack suit by HUGO Cliffdiver David Colturi wearing the Superblack suit by HUGO
Unleash your potential

YOUR SUIT YOUR
WAY

Discover the HUGO Your Suit, Your Way campaign, pushing the limits of convention and breaking the rules of tailoring to reveal the unique attitude of the Superblack suit

Inimitable style

Black jacket by HUGO Black jacket by HUGO
Innovative design

Woven from completely pigment-saturated wool yarn, the Superblack suit offers unparalleled depth of color to create a look that always makes an impact

The campaign film

See the Superblack suit like never before, pushed to its limits by cliff diver David Colturi

The Superblack
Suit

David Colturi jumping off the cliff in the Superblack suit by HUGO David Colturi jumping off the cliff in the Superblack suit by HUGO
David Colturi before the jump in the Superblack suit by HUGO David Colturi before the jump in the Superblack suit by HUGO
David Colturi swimming in the Superblack suit by HUGO David Colturi swimming in the Superblack suit by HUGO
Like no other

Innovative design, unique attitude: the Superblack is no ordinary suit. Find out more about this icon of the HUGO Man collection.

THE STORY

  • A closer look

    "That liberating feeling of launching through the air – I felt like James Bond, getting away from the bad guys." With these words, David Colturi sums up the energy of the campaign.

    Find out more about the individual elements in the making of the project.

  • The location
    Malta’s cliffs

    The dizzying heights and jagged rocks of Malta's coast provided a breathtaking backdrop

    New
  • The star
    David Colturi

    Ranked among the best cliff divers in the world, David used his talents for a unique purpose

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  • The details
    The stunt in view

    Every aspect was meticulously planned in order to capture the dive perfectly from every angle

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  • The challenge
    A 30m drop

    David launched himself off a cliff a height of almost 30 metres to perform the spectacular stunt

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  • The dive
    Complex movement

    With seeming ease, David performed a series of flips and twists before plunging into the water

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Choose your
style