From stocking fillers to luxe knitwear, discover that special something for him or her.
Explore standout tuxedos and sharp tailoring for a night that calls for next-level sophistication.
Introducing the Pre-Spring 2017 collection
The edit: BOSS Orange Menswear
The edit: BOSS Orange Womenswear
Introducing the Fall/Winter 2016 collection
The BOSS Green collection
Designed to maximise your performance, explore the new BOSS Orange Fall/Winter Collections
Introducing the Premium Golf Collection
Introducing the players
The Your Suit, Your Way campaign
Shop the dresses
Find out more about the innovative design from HUGO Man
Celebrate with loved ones in style. Discover relaxed yet perfectly put-together looks.
Make an entrance into the party season with our BOSS edit of bold ready-to-wear and accessories.
Make this New Year’s celebrations unforgettable. Stand out from the crowd in a sharp tuxedo or beautiful dress.
From tailoring to gift inspiration, everything you need this holiday season.
Woven from completely pigment-saturated wool yarn, the Superblack suit offers unparalleled depth of color to create a look that always makes an impact
See the Superblack suit like never before, pushed to its limits by cliff diver David Colturi
Innovative design, unique attitude: the Superblack is no ordinary suit. Find out more about this icon of the HUGO Man collection.
"That liberating feeling of launching through the air – I felt like James Bond, getting away from the bad guys." With these words, David Colturi sums up the energy of the campaign.
Find out more about the individual elements in the making of the project.
The dizzying heights and jagged rocks of Malta's coast provided a breathtaking backdrop
Ranked among the best cliff divers in the world, David used his talents for a unique purpose
Every aspect was meticulously planned in order to capture the dive perfectly from every angle
David launched himself off a cliff a height of almost 30 metres to perform the spectacular stunt
With seeming ease, David performed a series of flips and twists before plunging into the water