Introducing BOSS eyewear for 2017
HUGO Man the fragrance is designed for those who dare to live their dreams
From super skinny and extra slim to relaxed and tapered fits, discover the jeans guide from BOSS Orange for men
Our golf ambassadors are set to play. Discover more from our golf pros, including rising star Byeong Hun An
Take a look at our videos from golfers Henrik Stenson, Martin Kaymer and Ben An
Discover the HUGO Spring/Summer 2018 fashion show
Logomania is here. Discover the HUGO Reversed sweater now
Woven from completely pigment-saturated wool yarn, the Superblack suit offers unparalleled depth of color to create a look that always makes an impact
See the Superblack suit like never before, pushed to its limits by cliff diver David Colturi
Innovative design, unique attitude: the Superblack is no ordinary suit. Find out more about this icon of the HUGO Man collection.
"That liberating feeling of launching through the air – I felt like James Bond, getting away from the bad guys." With these words, David Colturi sums up the energy of the campaign.
Find out more about the individual elements in the making of the project.
The dizzying heights and jagged rocks of Malta's coast provided a breathtaking backdrop
Ranked among the best cliff divers in the world, David used his talents for a unique purpose
Every aspect was meticulously planned in order to capture the dive perfectly from every angle
David launched himself off a cliff a height of almost 30 metres to perform the spectacular stunt
With seeming ease, David performed a series of flips and twists before plunging into the water