HUGO Menswear

The Occasion Edit

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A summer statement

blue suit with a bermuda shorts and a black T-Shirt underneath for Men by HUGO blue suit with a bermuda shorts and a black T-Shirt underneath for Men by HUGO
matching short sleeve shirt with swimshorts with a rosa purple flower print for Men by HUGO matching short sleeve shirt with swimshorts with a rosa purple flower print for Men by HUGO
white longsleeve shirt with HUGO labeling on the chest and a matching white swimshorts with a big Japanese sign for Men by HUGO white longsleeve shirt with HUGO labeling on the chest and a matching white swimshorts with a big Japanese sign for Men by HUGO
crane print shorts with a rosa short sleeved pullover and a crane print bucket hat for Men by HUGO crane print shorts with a rosa short sleeved pullover and a crane print bucket hat for Men by HUGO
left men with a blue swimshorts and a dark blue hooded sweater with a crossbody bag the right men with a blue sweatpants , a blue sweater and a dark blue coat for Men by HUGO left men with a blue swimshorts and a dark blue hooded sweater with a crossbody bag the right men with a blue sweatpants , a blue sweater and a dark blue coat for Men by HUGO
left men with a white jeans and a white shirt the right men with a white longsleeve T-shirt and a rosa swimshort with LOGO for Men by HUGO left men with a white jeans and a white shirt the right men with a white longsleeve T-shirt and a rosa swimshort with LOGO for Men by HUGO

Meet your new logo

Logo styles for men by HUGO Logo styles for men by HUGO
Logo styles for men by HUGO Logo styles for men by HUGO

Repping our logo takes on a whole new meaning this summer. Explore everything from T-shirts to shorts in black, white and HUGO red, decorated with bold graphics inspired by Japanese traditions.
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Logo looks

rosa hooded sweater with white swimshorts and a crossbody bag for Men by HUGO rosa hooded sweater with white swimshorts and a crossbody bag for Men by HUGO
white longsleeve shirt with HUGO labeling on the chest and a matching white swimshorts with a big Japanese HUGO sign for Men by HUGO white longsleeve shirt with HUGO labeling on the chest and a matching white swimshorts with a big Japanese HUGO sign for Men by HUGO
rosa swimshorts with a white regular fit longsleeve shirt and a rosa cap for Men by HUGO rosa shorts with a white regular fit longsleeve shirt and a rosa cap for Men by HUGO
white longsleeve shirt with a big Japanese HUGO Sign on the back and matching white swimshorts for Men by HUGO white longsleeve shirt with a big Japanese HUGO Sign on the back and matching white swimshorts for Men by HUGO
Swimwear for men by HUGO Swimwear for men by HUGO
Make a splash

Explore swimwear with a rebellious spirit from HUGO Menswear. Be the envy of other beach-dwellers in statement styles splashed with standout prints and signature logo details. 
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Occasion wear for Men by HUGO Occasion wear for Men by HUGO
The men's occasion edit

Celebrate, the HUGO way. From lightweight, super-flex suits to three-piece wonders, find the formal style for you this spring.
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