HUGO Menswear

The Occasion Edit

A summer statement

Meet your new logo

Logo styles for men by HUGO Logo styles for men by HUGO
Logo styles for men by HUGO Logo styles for men by HUGO

Repping our logo takes on a whole new meaning this summer. Explore everything from T-shirts to shorts in black, white and HUGO red, decorated with bold graphics inspired by Japanese traditions.

Logo looks

Swimwear for men by HUGO Swimwear for men by HUGO
Make a splash

Explore swimwear with a rebellious spirit from HUGO Menswear. Be the envy of other beach-dwellers in statement styles splashed with standout prints and signature logo details.