For our Less Water styles we always follow the best practices for saving water
Our Less Water styles only use synthetic fibres in items that do not need to be washed regularly, or in pieces that are required to perform in a specific way - such as stretch
For our Less Water styles we only use raw materials, grown without synthetic fertilisers and pesticides or manufactured using fewer chemicals. Furthermore, we only use RESPONSIBLE dyes and treatments that have the lowest possible impact on water quality, nature and human health.
The first step towards creating our Less Water styles is choosing the right raw materials. Throughout the collection, we use raw materials that require a lower water consumption compared to other fibres - either in their cultivation or manufacture.
Linen is a robust plant and needs almost no artificial watering, meaning fewer pesticides and fertilisers are needed in its cultivation and extraction.
Cotton made in Africa* (CmiA) is exclusively rain-fed, which means that no additional irrigation is used. As it's handpicked manually, the CO2 - footprint is lessened, and the farmers that are part of the CmiA initiative are trained on more sustainable farming methods.
*We receive Cotton made in Africa in a mass balance system.
For TENCEL™ Lyocell fibres, a closed loop production process is used so more than 99% of the water and solvents can be recovered. TENCEL™ is a trademark of Lenzing AG.
SeaCell™ fibres are produced exclusively from certified Lyocell and seaweed. Both Lyocell and seaweed have a low water consumption as seaweed grows in the sea and Lyocell is created with a closed loop water recycling system.
For our Less Water styles, we're using dyes and treatments that reduce the use of water by employing innovative techniques
AVITERA® is a special poly-reactive dyeing technique with an average water reduction of 30%
Dope dyeing has a lower enviromental impact compared to traditional dyeing methods. The dyes are applied as pellet pigments to the pellet raw materials before being spun into yarn. With this method, there is a great reduction in water, energy and chemicals used, without limiting the quality of the product.
The style remains undyed to reduce the use of additional water, energy and chemicals in production
IndiDye® utilises a revolutionary patented dyeing technology that combines natural colours and dyes with an innovative ultrasonic fibre dyeing process. Dye-tanks are filled with batches of fibre together with liquid natural dyestuff and exposed to ultrasonic pressure waves that infuse the dyes into the pores. This technique makes it a more sustainable and water saving option.
*Source infromation from the European Environment Agency
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