Presenting a new and exclusive HUGO x Liam Payne capsule, designed in support of Cotton made in Africa. This season, we introduce a new forest-inspired chevron motif.
Fashion for all: explore unisex pieces, designed to be worn across genders
If responsible fashion is your thing, you’ve come to the right place. Shop the latest HUGO x Liam Payne capsule collection, and help support the work of Cotton made in Africa.
Explore HUGO Clean Up Your Act, our new initiative for those who are mindful of their environmental impact. Discover more about Cotton made in Africa and shop styles crafted from recycled, organic and sustainably sourced materials.