Icons, Wear Icons

BOSS Logo Favourites

Our signature BOSS motif has remained untouched for decades - after all, it’s an icon for a reason. This season, however, we’re bringing you innovative shapes and colours creating new name-bearing styles with sartorial impact. Whether you want to stand out with our statement items, or stay subtle with tonal designs and our classic logo sweater, these contemporary styles will elevate your look.

Go for gold

This season, our new gilded collection takes centre stage. However, it’s not just T-shirts and sweaters that are getting the gold treatment; metallic lettering is seen on everything from jersey shorts and polo shirts, to quilted vests and sporty sneakers.

A style signature

No casual wardrobe is complete without our classic double-faced logo sweaters, updated this season in a range of signature colours. Add some impact to your off-duty looks with this iconic piece.

This season’s standout

A new season, a new interpretation of our classic logo sweater. Oversized in shape and adorned with the BOSS motif across the front and back, this is the most statement-making style of this season’s line-up. Wear it with denim on the weekend, or over sportswear for the gym.

Athleisure look for men by BOSSAthleisure look for men by BOSS
Less is more

Take a low-key approach to logo dressing in timeless blue. Discover dynamic sportswear designed for easy movement and detailed with tonal logo tapes for subtle impact, plus get some tips from our BOSS guide to looking good at the gym.

Red logo sweater look for men by BOSSRed logo sweater look for men by BOSS
Coming Soon

New Logo Styles