HUGO BOSS sailing boatHUGO BOSS sailing boat
THE HUGO BOSS YACHT, ALEX THOMSON AND MORE

BOSS x Sailing

The new HUGO BOSS Yacht

Coming soon to London

Round-the-world skipper Alex Thomson will bring the HUGO BOSS yacht to London, sailing through the iconic Tower Bridge on 19 September for the official christening ceremony. Alex Thomson and his team, naval architects VPLP and boat builder Jason Carrington redesigned the vessel to improve performance and sustainability, and the striking neon pink concept is thanks to renowned designer, Karim Rashid.

Skipper Alex ThomsonSkipper Alex Thomson

Interview with Alex Thomson

  • Design pattern of HUGO BOSS sailing boatDesign pattern of HUGO BOSS sailing boat
    What was involved in the design process of the new boat?

    The process of designing a racing yacht like this one is incredibly complex. We carry out lots of different tests and studies, and evaluate a lot of historical data on our previous boat, as well as looking at others in the fleet. All of this data helps us to form a better understanding of the direction we want to go in. Every element of the new boat, from the foils and the shape of the hull to the layout of the cockpit and working environment, has been designed by our team, together with VPLP, specifically for me as the skipper to race in the Vendée Globe.

  • Design pattern of HUGO BOSS sailing boatDesign pattern of HUGO BOSS sailing boat
    Where was the boat built and why did you select that location?

    HUGO BOSS was built in Hythe, Southampton, UK under the direction of Jason Carrington who I believe to be one of the very best boat builders in the world. There is so much knowledge, experience and technique in that boat shed so, for us, it was the clear choice. It was also important to us, as a British team, to build the boat here in the UK, something which has allowed us to work incredibly closely with Jason and his team throughout the process.

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    How many people worked on the project?

    There are around 30 people at the boat yard itself. In addition to that, we have a team of about 10 internally who have worked across the project, as well as our wider team. We also then have our naval architects, VPLP, whom we continue to work very closely with. In total, more than 100 people have worked on the project across all areas.

  • Design pattern of HUGO BOSS sailing boatDesign pattern of HUGO BOSS sailing boat
    How do you feel about the colours on the new HUGO BOSS boat?

    People have come to expect HUGO BOSS to be black with silver or white. But, of course, the IMOCA rules also state that specific areas of the boat must be fluoro for safety reasons. As a team, we have always made it our mission to lead, never to follow. We like to be first and for people to ask ‘what will they do next?’ When Karim’s initial designs came back and we saw the neon pink vision for the first time, it was unexpected for a lot of the team. But, for us, what better way to stand out from the rest of the fleet and continue to make a statement in this sport?

Skipper Alex Thomson and industrial designer Karim RashidSkipper Alex Thomson and industrial designer Karim Rashid
One of a kind: bold pink

Known for his use of colour, Karim Rashid devised a striking neon pink design for the boat. For this, he, Alex Thomson Racing (ATR), and HUGO BOSS created a completely unique shade. The team received approval from the International Monohull Open Class Association (IMOCA) to use this colour, making it the first yacht of its kind to feature neon pink.

Interview with Karim Rashid

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    You design everything from watches and furniture to bottles. What appealed to you about being involved in the design of a racing boat?

    To brand the next HUGO BOSS sailing boat is an honour. It is special to work on this project as HUGO BOSS is such established brand, and Alex Thomson is so well respected in the sailing world. It is my diversity that affords me the ability to cross-pollinate ideas, materials, behaviours, aesthetics and language from one typology to the other and here was an opportunity to speak about speed, exclusivity, energy and courage through the visual aesthetics of the boat.

  • Design pattern of HUGO BOSS sailing boatDesign pattern of HUGO BOSS sailing boat
    Why did you choose the colour pink?

    I think about using colours to create an experience, and to create human engagement. I love pink and techno colours – colours that have a vibrancy and energy, so they were a natural selection for the project. I am very graphic in all my work, be it interiors, products or architecture. They are blank canvases for colour, like a white seamless room on a movie set, a perfect stage for accessorising, for embellishing.

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    What was the most challenging part of the design process of the brand identity?

    Every round of designs had to be analysed from a performance perspective. It led to a lot of iterations and revisions but, ultimately, that helped us in finalising the best possible brand identity functionally and aesthetically, marrying HUGO BOSS and ATR with my own aesthetics.

  • Design pattern of HUGO BOSS sailing boatDesign pattern of HUGO BOSS sailing boat
    Where did you get your inspiration for the aesthetic design of the boat from?

    Our design takes direct inspiration from the attributes and weave of carbon fibre, making it the focal point of the design. The lines in the pattern speak to each individual fibre found in every carbon strip that makes up the overall weave. The result is a hypnotic, endless weaving of lines that gives the boat a strong yet delicate nod to the fibre, which also elegantly addresses the theme of reduction.

  • Find out more about Karim Rashid here.

Ready for your outdoor adventures

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Looking back at four exciting years

The previous HUGO BOSS boat was a custom-made, entirely black racing yacht launched in 2015 for skipper Alex Thomson. In the 2016/17 Vendée Globe, the boat helped Alex Thomson finish second, positioning him as one of the best offshore sailors in the world. In 2018, it was of the fastest boats in its fleet, setting a new record for a 24-hour crewed world-distance race.

For a rush of adrenaline: watch Alex's stunts

  • The Keel Walk
    New
  • The Mast Walk
    New
  • The Skywalk
    New
All about the Vendée Globe

Known as the Everest of the Seas, the Vendée Globe is one of sailing's greatest challenges. We take a look at some facts and figures, which reveal why many sailors do not even reach the finish line.