The Launch Event
The first HUGO x Liam Payne capsule, designed in collaboration with the British musician, just launched at Berlin Fashion Week. The new styles were revealed at an experimental event, which took place at a former warehouse located in Berlin’s Friedrichshain district. Scroll down to see all the action from the night, and get your hands on the exclusive collection.
On the night, guests were treated to something extra special: a live performance of Liam’s hit singles Strip That Down, For You and Polaroid. While performing, Liam wore a white T-shirt with chevron-print logo from the new capsule.
HUGO’s connection to Berlin is no secret, so what better time to reveal our first HUGO x Liam Payne collection than at Berlin Fashion Week. Watch the highlights from the night right here.