HUGO x Liam Payne

The Launch Event

The first HUGO x Liam Payne capsule, designed in collaboration with the British musician, just launched at Berlin Fashion Week. The new styles were revealed at an experimental event, which took place at a former warehouse located in Berlin’s Friedrichshain district. Scroll down to see all the action from the night, and get your hands on the exclusive collection.

The guest line-up

HUGO x Liam Payne launch eventHUGO x Liam Payne launch event

Liam celebrates with Winnie Harlow and Stella Maxwell at our event to launch his first HUGO capsule collection

HUGO x Liam Payne EventHUGO x Liam Payne Event

Our creative tribe, Kicki Yang Zhang, Sandra Marckwardt, Kofi McCalla, Sangiev Sriskumar, Neslihan Degerli, Alyssa Cordes, Richy Koll, Jonathan Steinig, Sandra Lambeck and Anuthida Ploypetch stop by the party

HUGO x Liam Payne EventHUGO x Liam Payne Event

Guests Jochen Schropp, Kostja Ullmann, Nik Xhelilaj and Sabin Tambrea attend the HUGO x Liam Payne launch event

HUGO x Liam Payne launch eventHUGO x Liam Payne launch event

Guests Almuth Wehmeyer, Boris Entrup and Victoria Jancke were in Berlin to celebrate the launch of the HUGO x Liam Payne capsule

HUGO x Liam Payne launch eventHUGO x Liam Payne launch event

In all white with HUGO accessories, Lena Gercke makes an entrance to the HUGO x Liam Payne launch event

HUGO x Liam Payne launch eventHUGO x Liam Payne launch event

Chief Brand Officer Ingo Wilts and Chief Executive Officer Mark Langer pictured with actress Jasmin Gerat at the event

HUGO x Liam Payne launch eventHUGO x Liam Payne launch event

Stefanie Giesinger stands out from the crowd in neon yellow at the HUGO x Liam Payne launch party in Berlin

HUGO x Liam Payne launch eventHUGO x Liam Payne launch event

A night in Berlin: Neslihan Degerli, Sandra Marckwardt and Kicki Yang Zhan drop in on the event

HUGO x Liam Payne launch eventHUGO x Liam Payne launch event

Big mood: musician Mario Bautista joins the party at Berlin Fashion Week

Access all areas

HUGO’s connection to Berlin is no secret, so what better time to reveal our first HUGO x Liam Payne collection than at Berlin Fashion Week. Watch the highlights from the night right here.

The night in pictures

Follow us on