HUGO Menswear

Red Alert

Get inspired

HUGO Tailoring

Redefining smart

Smart with a signature twist. Discover the HUGO selvedge suit in black and white, inspired by Berlin streetwear and the unique characteristics of selvedge jeans.

Wear it with

A modern mix
New HUGO Eyewear

See the world as you want to with the latest frames from HUGO Eyewear. Introducing a modern mix of classic and unconventional shapes, featuring mirrored lenses, transparent frames and laser-cut logos.

For all the best moments

HUGO Watches

Presenting new fashion-forward timepieces from HUGO Watches. Upgrade your fall wardrobe with contemporary designs inspired by travel and adventure.

Postcards from Berlin

HUGO Fall/Winter 2019 takes a trip down memory lane. Watch the campaign film, directed by Matt Lambert.