Unveiling

New HUGO Watches

Your wrist companion

Watches for men and women by HUGOWatches for men and women by HUGO
Menswear watches by HUGOMenswear watches by HUGO
New HUGO Watches

Wherever life takes you, be in the moment with new HUGO watches. Presenting this season’s timepieces, which combine minimalism and maximalism with ease. Our styles reference the night sky, incorporating details such as sunray dials and contrasting hands.

In the moment

Watches for men by HUGO.Watches for men by HUGO.
Wear an icon
For men

This season, our iconic menswear pieces are reimagined, inspired by the spirit of adventure. Discover a selection of watches made from stainless steel with the names of some of the world's most influential cities around the dial.

Watches by HUGO for womenWatches by HUGO for women
Time to shine
For women

With their unique sugar-coated glitter dials, the latest women’s watches promise to add impact to any look. Find a statement timepiece to suit your style with new HUGO watches.

The campaign

Starring a cast of the city’s creatives, the HUGO Watches campaign heads back to Berlin. Watch the campaign film, directed by Matt Lambert, featuring music from Boytronic.