Futuristic frames and classic shapes

HUGO Eyewear

The future is now

Eyewear for women by HUGOEyewear for women by HUGO
Eyewear for men by HUGOEyewear for men by HUGO
Embrace it

The new eyewear collection features futuristic, lightweight frames, designed to make you stand out from the crowd. Styles are fitted with mirrored lenses and feature bold HUGO motifs at the temples.

Statement sunglasses with super-thin temples

Urban sunglasses by HUGO, designed with super-thin temples for a lightweight and minimalist approach. Fitted with full-colour lenses in resilient nylon, these cutting-edge sunglasses are crafted in steel with mirrored elements at the top of each lens and take inspiration from the fashions of 1970s Berlin. Logo detailing and coloured end tips reinforce the DNA of this contemporary pair.

New vintage

Eyewear for men by HUGOEyewear for men by HUGO
Eyewear for men by HUGOEyewear for men by HUGO
Classics, reimagined

Timeless shapes get a sleek, new refresh. This season, sunglasses and optical frames for men blend past and present. Available in a range of signature colours, styles have extra-thin temples and matching tips for comfort.

Mirrored sunglasses with red-shaded lenses

Distinctive sunglasses by HUGO, designed in lightweight metal with slim and super-flexible temples. Detailed with HUGO logos, these urban sunglasses feature red end tips and tonally shaded lenses in tough polycarbonate with a mirrored effect. Ergonomic nose pads reinforce the easy-wear appeal of this contemporary pair.

On the bright side

Eyewear for women by HUGOEyewear for women by HUGO
Eyewear for women by HUGOEyewear for women by HUGO
Bold creations

Introducing unique styles to bring out your individuality. Designed in retro cat-eye silhouettes, the latest frames for women are made from transparent acetate in a range of feminine colours. Packed with personality, they make for playful additions to any wardrobe.

Sunglasses in transparent acetate with cropped logo

Urban sunglasses by HUGO, designed in transparent acetate with a cropped logo at the arm. These trend-driven sunglasses feature contemporary frames, flexible temples and lenses shaded in a coordinating purple hue. Add a playful slant to seasonal looks with this lightweight pair.
Watch the campaign film

For this season’s campaign, we go back to Berlin. Shot and directed by Matt Lambert, the film features Berlin creatives wearing signature frames from the new collection.

Pick your pair