Introducing

HUGO Eyewear

Anwar Hadid wearing a sunglasses from HUGOAnwar Hadid wearing a sunglasses from HUGO
Natalie Westling wearing sunglasses with logo from HUGONatalie Westling wearing sunglasses with logo from HUGO
The future's bright

Shot by campaign photographer Collier Schorr, models Anwar Hadid, Natalie Westling and Jonas Glöer are the new faces of HUGO Eyewear. Explore the city of Berlin through their eyes, and discover sunglasses and optical frames from our debut collection.

Pick your pair

See clearly

Introducing a new range of unisex, vintage-inspired opticals to suit all face shapes. Frames are rendered in tortoiseshell, blue, red and black acetate, and vary from timeless round shapes to chunky rectangular styles.

More than meets the eye

Geek chic with a HUGO twist. Suitable for everyday wear, this season’s round-framed opticals in black with a flash of HUGO red are worn by model Jonas Glöer. Find a pair to suit your individual style – the choice is yours.

  • A fresh perspective

    The faces of the new HUGO Eyewear collection reveal their personal takes on the essence of Berlin.

  • Natalie Westling

    "Sometimes you go to cities and everyone is kind of dressed similarly, or everything kind of looks the same. But here it´s like everyone is trying to be their own person, which is cool."

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  • Anwar Hadid

    "Berlin is a melting pot of all different people. That makes it interesting, makes the people that you meet here different. It's good to have every type of people in one place."

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