Spring/Summer 2019

HUGO Fashion Show

Runway looks


In the spirit of techno, the Spring/Summer 2019 collection was unveiled at Motorwerk - the setting for Berlin's May Day parties back in the '90s. Guests gathered on podiums placed directly on the runway as models zigzagged in and out, creating the illusion of a rave in full swing.


An alternative guide to Berlin

Shaq, Danny, Elias and Dexter - the four guys behind YouTube series PAQ - join HUGO for a scavenger hunt like no other. Discovering the sights of Berlin along the way, they are in a race against time to see who makes it to the Spring/Summer 2019 Fashion Show first.