BOSS Unveils

HUGO BOSS is pleased to announce a new partnership with Joseph Schooling
Introducing Joseph Schooling for BOSS

How far would you go to be the very best? New BOSS ambassador, swimmer Joseph Schooling, knows the answer. From the urban grind of Austin, Texas to the towering cityscape of Singapore, Schooling shows that winning demands sacrifice in this exclusive film created to celebrate his partnership with BOSS.

Joseph Schooling

Joseph Schooling wearing BOSSJoseph Schooling wearing BOSS
Joseph Schooling wearing BOSSJoseph Schooling wearing BOSS
The drive to succeed

Swimmer Joseph Schooling has been revealed as the first-ever Singaporean BOSS ambassador for BOSS Menswear. A record-breaking gold medallist in the 100m butterfly at the last Olympic Games, Joseph encapsulates all the qualities associated with the BOSS brand, including success, passion, confidence and precision.

Watch the films

  • BOSS brand ambassador
    Joseph Schooling

    Enjoy an advance preview of the new BOSS campaign starring Joseph Schooling. The full video will be revealed on May 25, 2018 at the grand re-opening of the BOSS Store at The Shoppes at Marina Bay Sands.

  • Texas

    How far would you go to be the very best?

    New
  • Solitude

    What makes a man leave his comfort zone behind?

    New
  • Coming soon
    Singapore

    Home is where the heart lies. But winning demands sacrifice.

    New
HUGO BOSS Store interiorHUGO BOSS Store interior

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