We support the work of Cotton made in Africa (CmiA) because we want to make a contribution to the continent's future. CmiA assists smallholder farmers in Africa in improving their farming skills and conserving natural resources, thereby helping to make cotton production more sustainable. The use of genetically-modified seeds and the deforestation of primary forests are prohibited.
Season three
HUGO x Liam Payne
This winter, we're continuing to clean up our act with the help of our global ambassador Liam Payne, and Cotton made in Africa. Explore responsible styles for men and women, featuring a new forest-inspired chevron motif.
When you shop any style with the Cotton made in Africa hangtag, you support their mission to grow cotton in an environmentally friendly way and to improve the living conditions of African cotton farmers and their families.
You can already find a variety of RESPONSIBLE styles throughout our collections
Tomorrow
We have set ourselves clear goals to continually reduce our environmental impact, helping to protect our planet for generations to come
Always
We strive to increase the proportion of RESPONSIBLE products in our collections and reduce our ecological footprint through the use of environmental and climate-friendly processes
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