Futuristic frames and classic shapes

HUGO Eyewear

The future is now

Eyewear for women by HUGOEyewear for women by HUGO
Eyewear for men by HUGOEyewear for men by HUGO
Embrace it

The new eyewear collection features futuristic, lightweight frames, designed to make you stand out from the crowd. Styles are fitted with mirrored lenses and feature bold HUGO motifs at the temples.

New vintage

Eyewear for men by HUGOEyewear for men by HUGO
Eyewear for men by HUGOEyewear for men by HUGO
Classics, reimagined

Timeless shapes get a sleek, new refresh. This season, sunglasses and optical frames for men blend past and present. Available in a range of signature colours, styles have extra-thin temples and matching tips for comfort.

On the bright side

Eyewear for women by HUGOEyewear for women by HUGO
Eyewear for women by HUGOEyewear for women by HUGO
Bold creations

Introducing unique styles to bring out your individuality. Designed in retro cat-eye silhouettes, the latest frames for women are made from transparent acetate in a range of feminine colours. Packed with personality, they make for playful additions to any wardrobe.

Watch the campaign film

For this season’s campaign, we go back to Berlin. Shot and directed by Matt Lambert, the film features Berlin creatives wearing signature frames from the new collection.

Pick your pair