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The iconic HUGO Man fragrance delivers an energising hit of green apple and fresh forest notes for an invigorating scent that inspires you to live life on your terms
Easy pieces, statement details: explore the latest logo styles from HUGO icons.
Find out more about our Clean Up Your Act initiative, for those who are conscious of their environmental impact
This winter, we're continuing to clean up our act with the help of our global ambassador Liam Payne, and Cotton made in Africa
Go your own way in new HUGO Eyewear. Explore bold new shapes sure to get you noticed this season.
Embrace your daring side with new HUGO Watches, a collection of timepieces designed to stand out from the crowd.
Suited and booted for winter. Find a suit for every style and occasion with the new collection from HUGO Menswear.
Checked separates, cult leather pieces and signature HUGO tailoring lead the styles to covet this season
Everything you need to know about our favourite denim pieces. From the super skinny Charlie to the signature Alex jacket – there’s a fit and style for every body.
