Enter the Digital Oasis for Spring/Summer 2017, exploring the crossing on- and offline worlds, and those who live at the intersection. Clean silhouettes and sharp geometric details are influenced by digital precision, but always with a touch of HUGO attitude.
Shot in the desert, the campaign introduces a cast of bright young things, whose lives are inextricably linked with the online world. Speaking to campaign photographer Harley Weir, the stars of Digital Oasis reflect on life.
"His name was originally Cooper Kenny"
Wyatt and Fletcher Shears of band, The Garden
"There's going to be quite a lot of cool stuff"
Felix Gesnouin, model
HUGO Man: the fragrance for those who are willing to take a chance on their dreams. A woody base and aquatic notes combine in a scent that delivers confidence with every spray. Seize your potential: your time is now.