Introducing this season’s essentials. Contrast logo designs and waistbands in iconic HUGO red add impact to the classic cotton styles from our everyday HUGO Bodywear range.
If you’re jetting off for some winter sun this year, discover our selection of swimwear styles designed to make a splash
Presenting the debut capsule inspired and codesigned by our brand ambassador Liam Payne. Shop the exclusive designs featuring references to his iconic chevron tattoo.
Find the perfect pair to complete your look. Explore smart styles, sports socks and more from HUGO.
From style stories to exclusive events, find out everything there is to know about our collections and all the latest HUGO news