Everyday heroes

HUGO’s love of logos doesn’t stop at clothing and accessories. Ensure you’ve covered all bases with ultra-soft, form-fitting underwear and standout socks and swimwear in modern colours and patterns – all topped with the iconic HUGO logo.

Model is wearing white boxer briefs with logo print from HUGO MenswearModel is wearing white boxer briefs with logo print from HUGO Menswear
Model is wearing white boxer briefs with logo print from HUGO MenswearModel is wearing white boxer briefs with logo print from HUGO Menswear
Under cover

Don’t let your standards slip when it comes to your most important layer. This season, up your underwear game with standout shorts and classic briefs that strike the perfect balance between comfort and style.

HUGO head to toe

A pair of look-at-me socks completes any look. Fitting in has never been our thing, so we've created a range of ribbed sports socks and lightweight business socks designed to make you stand out.

Make a splash

Look your best at the pool or beach in attention-grabbing swim shorts from HUGO. Cut from quick-dry fabric, the designs feature block colours, logo patterns and camouflage prints.

Model is wearing black swimming trunks with allover logo print from HUGO MenswearModel is wearing black swimming trunks with allover logo print from HUGO Menswear
Model is wearing black swimming trunks with logo print from HUGO MenswearModel is wearing black swimming trunks with logo print from HUGO Menswear

Cover your bases