Men
Women
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THE WORLD WILL
TELL YOU TO STAY
IN YOUR LANE.

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KNOW YOUR MIND,
DRESS ACCORDINGLY.
GO.

Meet the cast

Cato
Temi
Tereza
Leo & Aaron
Margeaux
Nick

Chemistry: Pass
Physics: Pass
Art: Fail
Career: Artist

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Cato

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Cato is a London-based multidisciplinary artist and musician. His paintings combine collage, airbrush, and vintage imagery to explore Black culture, art history, and belonging. A self-taught animator, his work has shown internationally, including at the Royal Academy of Arts.

WHY WOULD
YOU GIVE UP
SCIENCE FOR
THIS?

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Temi

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Temitayo Famakinwa is a London-based curator working across art, media, and digital culture. In 2025, she shaped Saatchi Yates gallery's content strategy for major exhibitions, helping extend their reach to global audiences.

WHY COULDN'T YOU GET A PROPER JOB?

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Tereza

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Tereza Mundilová is a photographer and director based between Paris and Berlin. With Czech roots and time in New York, her work explores the space between pop culture and the underground, collaborating with major fashion brands and magazines.

WHY COULDN'T
YOU BE MORE
LIKE YOUR BROTHER?

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Aaron & Leo

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Watch Aaron & Leo's story in English
Aaron and Leo Altaras are Berlin-based actors and brothers, part of a new wave of creatives emerging from the German capital. Their social feeds document a life always in motion—exploring new places, creating on the go, and putting their work out into the world.

SO YOUR
LIFE PLAN
IS TO TALK
ABOUT MUSIC?

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Margeaux

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Margeaux Labat is a Brooklyn-based music curator and content creator. She hosts a monthly NTS Radio residency and has been featured on the New York Times Popcast. Known for her deep-cut recommendations, she's interviewed A.G. Cook, Kim Gordon, and Charli XCX.

YOU'RE A
FOOLISH DROP-OUT
UNTIL YOU
PRESS PLAY

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Nick

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Watch Nick's story in English
Nick Cheo is a bedroom DJ from Ohio known for playful, genre-blending mashups. With millions of views, his work has caught the attention of Tinashe and Zack Bia. He recently supported PinkPantheress on her sold-out North American tour.
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More from HUGO

New Arrivals

For him
For her

TAILORED FOR AMBITION

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Accessories

Men
Women
mission incoming

HUGO X RB

Shop the collection

Step into HUGO, where fashion meets self-expression. The HUGO collections are for those who redefine their world. More than clothing, HUGO is a statement of individuality, offering pieces that push style boundaries. From bold T-shirts to modern suits, HUGO empowers your unique look. HUGO BLUE offers a relaxed aesthetic, focused on denim and streetwear staples. Accessories complete the HUGO style, allowing full self-expression.