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Private Sale
Enjoy first access to discounted styles in the HUGO BOSS EXPERIENCE Private Sale.
Personal Shopping & Styling
Get personalized style advice, from styling to fit, by booking a personal styling appointment in-store.
Members' Only Products
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A glimpse at our 2026 member events
A Summer Odyssey WITH BOSS
24 top customers from across Europe joined BOSS for 48 hours in Cape Sounio, Greece for an opulent odyssey of sport, leisure, and style – from dawn until dusk.
ACTIVE DAYS
Guests spent self-determined mornings in functional BOSS athleisurewear engaged in wellness and sporting pursuits, and afternoons relaxing poolside.
AN ELEGANT EVENING
An inspiring, sophisticated evening in elevated BOSS tailoring and smart cuts – from poolside drinks, to dinner with views of the Temple of Poseidon.
BOSS Fashion Show
We invited 10 top members and their guests to attend the BOSS Fall/Winter 26 fashion show during Milan Fashion Week.
Fashion Show Lunch experience
Attendees enjoyed lunch at the Michelin-starred Ristorante Berton: a fine-dining take on traditional Milano fare.
Evening Event
They spent the evening at BOSS Store Corso Matteotti with cocktails, hors d’oeuvres, and DJ sounds, shopping member-exclusive "see now, buy now" styles from the runway, and took home a personally engraved BOSS fragrance.
THE NEXT STEPS
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Sign up for the HUGO BOSS EXPERIENCE program.
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Make sure you enable newsletter and personalized offers communications, so we can update you on what is new and share the world of BE YOUR OWN BOSS.
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Come back to the page regularly to see which of our members' benefits are currently live.
