Men is wearing a grey Polo Shirt by BOSS Men is wearing a grey Polo Shirt by BOSS

One polo.
Many hues.

BOSS x
ASTON MARTIN

New collection for men and women by HUGO New collection for men and women by HUGO
FALL/WINTER 2025

THE NEW COLLECTION

Kids Back to School Styles Kids Back to School Styles

BACK TO
SCHOOL

the hugo boss brands

A century ago, HUGO BOSS began in Germany as a small factory and grew into a global fashion icon. Today, it offers two brands: BOSS and HUGO. BOSS is known for tailoring excellence, offering suits, smart casual wear, such as men's jeans and women's blouses, and refined accessories, blending timeless elegance with modern touches.

HUGO, launched in the 1990s, embraces self-expression with fashion-forward pieces, vibrant colors, and innovative cuts, appealing to a trend-conscious audience. Together, BOSS and HUGO balance tradition and innovation, ensuring quality craftsmanship. Discover timeless style and cutting-edge fashion with HUGO and BOSS.