Online exclusive

Artificial Intelligence Capsule

Are you ready?
The next frontier in digital fashion

What if you could train an algorithm to design clothes? Or create and fit samples without the use of fabric? In 2020, you can. Just as the physical has become virtual in our modern world, the virtual now becomes physical with this new online exclusive capsule collection that has been entirely developed digitally.

At BOSS, innovation is part of our DNA. To create these AI Capsule designs, we trained an algorithm to create a unique pattern, which is featured across all of the pieces, from T-shirts to trackpants and sweatshirts. All of the styles were created using 3D software without using any physical samples - a more sustainable and faster approach to fashion. In true BOSS style, superior quality, design expertise and innovation come together to create forward-looking fashion for the new decade. Digitization is now. 

Medium blue casual algorithmic art look for men by BOSS Medium blue casual algorithmic art look for men by BOSS
Colour in focus
Blue-sky thinking

Possibly the most classic colour in fashion is made new this season courtesy of graphic blue pieces in the AI Capsule, all featuring algorithmic art unique to BOSS. Explore a cosy hoodie, T-shirts, track pants and more in a deep shade of royal blue.

Red casual algorithmic art look for men by BOSS Red casual algorithmic art look for men by BOSS
Colour in focus
Paint the town red

When in doubt, wear red. Exuding energy and confidence, this colour makes an instant statement. The AI Capsule features an array of vivid red designs including track pants with a side stripe created by algorithmic art, and a digitalized take on the timeless BOSS polo shirt, also featuring an algorithmic pattern. 

Casual red and blue algorithmic art looks for men by BOSS Casual red and blue algorithmic art looks for men by BOSS
Mix it up

Can't decide between red and blue? Then go for these styles in the collection that combine both colours in an array of digital patterns including a unique digital houndstooth in red, blue and white. Perfect for a colourful spring look, this is look-at-me fashion with a bold BOSS twist.

Tina Rolefs
Meet the designer

What is it like to design an entire capsule collection virtually? Or to collaborate with an algorithm? BOSS designer Tina Rolefs reveals the story behind the new AI Capsule and her perspetive on fashion, digital design and the future in this exclusive interview. 

Portrait of Designer Tina Rolefs Portrait of Designer Tina Rolefs