Liam Payne in

HUGO Bodywear

HUGO front and centre
Your signature layer

Introducing this season’s essentials. Contrast logo designs and waistbands in iconic HUGO red add impact to the classic cotton styles from our everyday HUGO Bodywear range.

HUGO Bodywear collection worn by Liam PayneHUGO Bodywear collection worn by Liam Payne
Bare it all
Everyday favourites

HUGO brand ambassador Liam Payne strips down to the essentials as the face of our bodywear range. Discover this season’s signature base layers in black and white, crafted in soft, ribbed cotton for breathable comfort.

HUGO Bodywear collection worn by Liam PayneHUGO Bodywear collection worn by Liam Payne

I feel lucky that as the face of HUGO, I get to front iconic campaigns such as this.

Liam Payne

HUGO brand ambassador

Liam Payne Bodywear Collection by HUGOLiam Payne Bodywear Collection by HUGO