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Look to nature
Relaxed tailored style
Deep navy against vibrant orange gives new edge to modern menswear
Emblazoned across jackets and jersey, palm tree prints signal a new mood
Patterned transitional jacket: 'Beltox'
Slim-fit shirt in cotton: 'Ero3'
Regular fit sweatshirt in cotton blend: 'Dichigan'
Patterned pocket square in pure silk: 'Pocketsquare 33 x 33 cm'
Watch the Spring/Summer 2016 campaign film from HUGO, filmed during a long, hot summer at Venice Beach