HUGO Eyewear

The new collection

The mix-and-match approach to style that inspired the HUGO Spring/Summer 2019 fashion show is reflected in the new eyewear collection for men and women. Discover retro sunglasses and futuristic optical frames, rendered in pastels, neutrals and signature HUGO red.

Retro shades

‘90s mood

Introducing style-conscious sunglasses to wear all year round. Find the perfect shades to flatter your face with everything from retro round-frame silhouettes to chunky rectangular styles from the new collection.

Futuristic frames

Add creative edge to every outfit with a pair of HUGO optical frames. Choose from a selection of unique, geometric silhouettes crafted from ultra-lightweight steel in a range of fluoro tones.

The campaign

Entitled ‘Berlin State of Mind’, the HUGO Spring/Summer 2019 campaign is inspired by a summer spent in Germany’s capital. The current eyewear collection features as part of the story, as worn by models Presley Gerber and Binx Walton.