The vibrant spirit of Berlin is at the heart of the HUGO Fall/Winter 2018 campaign. Shot by Collier Schorr, who herself has an intimate relationship with the city, the campaign follows a group of young creatives as they discover Germany’s capital. Emphasising a mindset as much as a collection, Fall/Winter 2018 takes HUGO back to its roots and pays homage to our heritage as a German fashion house.
Photographer: Collier Schorr
Stylist: Vanessa Reid