Wearable art

Control the future

Control the future capsule

Streamlined shapes, bold colours
HUGO x Liam Payne

Wear an icon. Exclusive to us, the new collection celebrates Liam’s fast-track journey to stardom. Presenting casual designs in red, white and blue, featuring new speed-inspired chevron motifs.

Men and women look in HUGO Occasion campaign Men and women look in HUGO Occasion campaign
The occasion edit

Event coming up? Explore HUGO’s guide to experimenting with suits this summer.

Summertime shirts

Statement styles we know you’ll love. Explore breathable, garment-dyed shirts, colourful printed pieces and more from HUGO Menswear.