Wear an icon. Exclusive to us, the new collection
celebrates Liam’s fast-track journey to stardom. Presenting casual designs in
red, white and blue, featuring new speed-inspired chevron motifs.
Event coming up? Explore HUGO’s guide to
experimenting with suits this summer.
Statement styles we know you’ll love. Explore breathable, garment-dyed shirts, colourful printed pieces and more from HUGO Menswear.
Upgrade your summer wardrobe with this season’s high
impact styles, decorated with musical lettering and handwritten logos
Tapping into Berlin’s signature street style, we present our latest eyewear collection, modelled by Liam Payne and Stella Maxwell