HUGO Menswear

Urban Meets Rural

New-season looks

Men print t-shirts by HUGOMen print t-shirts by HUGO
The tee update

This season’s T-shirt line-up is anything but basic. Discover experimental styles featuring bold logo labels, original graphics and unique all-over prints.

HUGO bagsHUGO bags

Go handsfree

Bags by HUGOBags by HUGO

HUGO Logo Collection

Wear it proud

It’s all about the styling. Get noticed in our latest logo looks, from slouchy knitwear and statement tees, to bodywear and standout accessories.