Above all else: a dad

Beyond the ring with Anthony Joshua

Modern classics

Anthony Joshua and his son wearing BOSS Anthony Joshua and his son wearing BOSS
Anthony and JJ

A special moment: BOSS ambassador Anthony Joshua and his son JJ star in our new campaign that celebrates what it means to be a dad 

Anthony Joshua and his son wearing BOSS Anthony Joshua and his son wearing BOSS
Anthony Joshua and his son wearing BOSS Anthony Joshua and his son wearing BOSS
Celebrating fatherhood

This Father’s Day, we are celebrating with Anthony Joshua and his son JJ. BOSS goes beyond the ring to discover another side of the champion boxer – his role as a devoted dad, above all else. Explore logo favourites, modern classics and more, for BOSS dads and kids alike.

 

The latest capsule co-created with Anthony Joshua

BOSS x AJBXNG

Discover the BOSS x AJBXNG capsule

Drive meets style

"Every day is a chance to go further, be bolder, and dream bigger"

The partnership between BOSS and world champion boxer Anthony Joshua continues for Spring/Summer 2021. Presenting easy-wear pieces in black with reflective details, the new BOSS x AJBXNG capsule spotlights Anthony Joshua’s positivity and determination together with modern BOSS style.

BOSS x AJBXNG on film

See the dynamic new collection in action in our film. Taking his starring role, Anthony Joshua transmits his message of positivity that inspires his unstoppable drive and the latest collection.