We're making a difference one piece at a time, using future-friendly practices that reduce the environmental impact of our products and ensure we're doing our part in protecting our planet for the generations to come.
With our RESPONSIBLE initiative we highlight our more sustainable products.
For our RESPONSIBLE products we always strive for the best possible option for the planet and human health.
All our RESPONSIBLE products contain at least 60% more sustainable raw materials and we continously increase our share of products with RESPONSIBLE dyes and treatments.
Most of our products have been dyed and treated to give them their unique appearance.
When using dyes and treatments with less impact on the environment, we speak about RESPONSIBLE dyes.
We measure the impact by using no harmful chemicals and a controlled use of water.
Besides our regular RESPONSIBLE dyes, we include our LESS WATER and natural dyes in our product portfolio.
70% of the planet is covered with water and it´s up to us to help protect it.
We are commited to doing our part by wasting as little as possible with our LESS WATER* dyes, treatments and tanning. To find the best solution for every garment, material and color shade, we work closely with our factories and suppliers.
For our cellulosic fibers we can save up to 30% of water when using high performance reactive dyes and optimized processes.
By working with tanneries which fulfill the Leather Working Group requirements, we can save up at least 30% of water.
Dope dyeing has a lower eniromental impact compared to traditonal dyeing methods. The dyes are applied as pellet pigments to the pellet raw materials before being spun into yarn. With this method, there is a great reduction in water, energy and chemicals used, without limiting the quality of the product.
*LESS WATER means a reduction of at least 30% compared to conventional dyeing.
Our natural dyes are derived from plants or minerals and we continue to experiment with natural dyes to reduce our chemical footprint, while maintaining our high quality standards.
From our cotton to wool, from leather to cashmere, most of our products' raw materials begin their life on a farm or rangeland. While the way regenerative agriculture is practiced may vary depending on the region, soils and type of crops or livestock, there are some key principles that we use to define regenerative farming.