DIVE INTO
THE BLUE

TOGETHER IN BLUE

HUGO BLUE

Ready to enter a new blue world? HUGO will give you a fresh perspective on denim and streetwear, designed for changemakers and rulebreakers.

Denim is at the heart of this collection – featured everywhere from jeans to skirts, jackets, trench coats, shorts, and more. Plus, slouchy, printed jersey staples and bold logo details add to the effortless vibes.

THE NEW DROP

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Hugo Blue Collection for Women by HUGO Hugo Blue Collection for Women by HUGO
Hugo Blue Collection for Women by HUGO Hugo Blue Collection for Women by HUGO
Hugo Blue Collection for Women by HUGO Hugo Blue Collection for Women by HUGO
Hugo Blue Collection for Men by HUGO Hugo Blue Collection for Men by HUGO

HUGO x roblox

Hugo Blue Collection for Men and Women by HUGO Hugo Blue Collection for Men and Women by HUGO

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ENTIRE COLLECTION