#SharpenYourFocus

New BOSS Eyewear

Sharpen your focus

Make your vision a reality

Introducing innovative new BOSS Eyewear, expertly designed with the utmost attention to detail. Sharpen your focus and move towards your goals in a pair of our signature frames.

BOSS sunglasses

Henry Cavill is wearing glasses from BOSSHenry Cavill is wearing glasses from BOSS
Man of Steel

British actor Henry Cavill – best-known for playing the world's most famous superhero – stars as the face of our new collection. He adjusts his focus in preparation for his next role, wearing a selection of stylish shades and opticals from BOSS Eyewear.

Frame your perception

Opticals from BOSSOpticals from BOSS
Opticals from BOSSOpticals from BOSS
Face the day

This season's eyewear collection combines innovative technology with unique style, featuring lightweight rubber frames and subtle BOSS detailing. Choose from our selection of timeless and contemporary shapes, steeped in masculinity and crafted for ultimate wearing comfort.

When I need to refocus… I remind myself of what my vision is and how to exercise my drive to achieve that vision.

Henry Cavill

Actor

Henry Cavill is wearing a suit by BOSSHenry Cavill is wearing a suit by BOSS
Watch the film

Henry Cavill represents the ambitious BOSS man in the new campaign, shot by photographer Paul Wetherell

  • Behind the scenes

    Follow actor Henry Cavill backstage, and get a glimpse of what happens on the set of one of our campaigns

  • Out of the shade

    See the making of our sunglasses shoot, directed by Elena Petitti Di Roreto

    New
  • A leading light

    Leading the way to achieve his goals, actor Henry Cavill perfectly embodies the spirit of BOSS Eyewear

    New
Winner of GQ Germany’s “Movie International” award

British actor Henry Cavill does not disappoint. He’s a bigtime Hollywood movie star, the face of BOSS Eyewear and most recently, the winner of GQ Germany’s “Movie International” award. Discover our #SharpenYourFocus campaign, starring the man himself.

Photo: Simon Lohmeyer

GQ MOTY winnerGQ MOTY winner