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Travelling the world in style with Nico Rosberg

A new chapter has begun for Nico Rosberg. After an amazing career on the track, the former world champion driver is pursuing new goals. We follow Nico as he travels the world again, this time as a racing pundit, bringing his expertise gained behind the wheel to a brand new role. BOSS dresses Nico Rosberg on his journey, ensuring that he looks sharp whenever the cameras start rolling.

Going to Hockenheim

Going to Montreal

Going to Monaco

Going to Shanghai

Discover Nico's journey

  • Travelling the world in style

    Follow our ambassador Nico Rosberg as he travels the globe in BOSS Menswear. Find out more from him as he shares his highlights.

  • 22 July 2018
    Hockenheim, Germany

    Going back for where it all began for Nico – his birthplace, Germany. He travels to the iconic track in Hockenheim, where he raced to victory in 2014. Nico is dressed in BOSS for his appearance here, where he is sure to get a warm home welcome.

  • 12 July 2018
    Nico Rosberg in NYC

    BOSS sports ambassador and former world champion Nico Rosberg is in the Big Apple to celebrate the Formula E season finale in style.

  • 10 June 2018
    Montreal, Canada

    Nico heads to the Canadian city of Montreal, ready to witness another action-packed race. Perfectly suited by BOSS, the former world champion brings a special dose of style to the event.

  • 27 May 2018
    Monte Carlo, Monaco

    Nico reports from a place very close to his heart – Monaco, his home ground. He sees the streets he walks on every day transformed into a race track.

  • 15 April 2018
    Shanghai, China

    Shanghai holds important memories for Nico - a win here earned him a place in an exclusive club of four drivers to win six successive world championship races. Nico revisits the city in BOSS style.

  • 25 March 2018
    Melbourne, Australia

    Reporting from the race track: Nico steps onto the tarmac to see the action from outside the racecar. This new perspective calls for a change in attire, and BOSS Menswear has him camera ready.

  • 2-3 December 2017
    Hong Kong, China

    Watch Nico’s vlog in Hong Kong where he arrives to announce his continued partnership with HUGO BOSS and gets his first taste of Formula E with a race in the centre of the city.