Male model wearing black turtlenecks and blue suit by HUGOMale model wearing black turtlenecks and blue suit by HUGO
Fall/Winter 2017
The HUGO suit, your way

The HUGO man never follows the status quo and is always willing to bend the rules, even when it comes to an icon – the suit. This season, in our new campaign, the HUGO suit gets new attitude with colour, pattern and detail. The HUGO man who wears it adds his own attitude too, as bright talents from art, fashion and film put their spin on the designs. This is the HUGO suit their way, and it is waiting to be made yours.

The new tuxedo

Make it red

Skater and model Olan Prenatt wears this HUGO take on the tuxedo with bold lapels in signature HUGO red. This is eveningwear for a night like no other.

Bold camo

Go green

In signature khaki tones, new styles for Fall/Winter turns camo on its head. Worn by model of the moment Paul Hameline, the suit is crafted from a modern geometric jacquard and is sure to make a sartorial impact, while Olan Prenatt takes a new direction with a bold camo shirt. After all, who wants to blend in?

The understatement

In black & white

HUGO takes away colour to add new edge. A sharp white shirt and clean-cut tailoring are given a new look with the unique flair of cult model and actor Tony Ward, while actor Jamie Campbell Bower wears a black suit in geometric-quilted fabric.