Holiday in the fast lane with the Playforever collection

In celebration of the busy festive season, BOSS has teamed up with luxury model-maker Playforever to create an exclusive new toy car and a collection for high-impact style. BOSS knows the holidays can speed towards us with gifts to buy and parties to attend. This year, we revel in this fast pace with a little help from Playforever’s sleek car designs, making sure you are ready for anything, whether you are on the hunt for the perfect gift or an impeccable look.

The partnership: a meeting of designs

Inspired by BOSS’s close connection with motorsport, this partnership with Playforever brings together a shared focus on exceptional craftsmanship and sleek, dynamic design. Talking about the project, Playforever founder Julian Meagher explains, “We have been waiting a long time for the right collaboration opportunity to come along, and this was most certainly it. BOSS has a very clean aesthetic and Playforever has something similar going on. It was great to receive a call from BOSS artistic director Jason Wu to explain what was needed from us. Cameron Treeby, who is co-owner, and I couldn’t wait to get started. This year has been full of surprises and seeing our cars forming part of a fashion collection has to be the highlight.”

Holiday in the fast lane

BOSS gears up for the race into the festive season, with the new Playforever car design running through the centre of the collection

Holiday in the fast lane

BOSS gears up for the race into the festive season, with the new Playforever car design running through the centre of the collection

Julian Meagher elaborates on how this exclusive design came into being. “When I was shaping the BOSS car body, I had the idea of doing a diamond shape nose, which felt right for BOSS. To make it stand out even more, I screen-printed the solid shape. It always astonishes me how powerful printed graphics can be on such simple shapes.”

Playforever car by BOSSPlayforever car by BOSS
The collection: a dynamic approach to style

Taken from from the Playforever models, the car motif is at the centre of many of the collection's styles. Fused with BOSS eveningwear, this car adopts a range of forms, whether patterned on a women’s silk blouse or as an embroidered graphic on the front of a sweater. A bomber jacket with the car emblazoned across the back takes the collection in a sportier direction, while a women's oversize mohair sweater with a central intarsia motif adds a touch of high-octane glamour to wrapping up this winter. The playful motoring design continues through the accessories, featuring on purses, scarves and key charms.

Join the fast lane

Now available online and in store, sharp new styles from the Playforever collection are waiting for you to shop, whether you’re looking for a gift for a loved one, or a sure way to arrive at a special event in style. We asked the Playforever team what gets them into the fast lane for the holidays. Julian replied, “I am father of a 4-year-old boy, so that would be rushing around to get his presents for Christmas. Cameron has two small boys, so he is in the same boat.” Wherever the festive season may take you, explore the new capsule collection and get the holidays off to a sartorial start.

"I am in love with the knitwear and print. The styling is beautifully effortless."

Julian Meagher

BOSS Playforever knitwear for womenBOSS Playforever knitwear for women

Shop the Playforever collection

Playforever Capsule