An alternative tour of Berlin


Out in Berlin
Meet PAQ

We've challenged the guys from YouTube fashion and streetwear channel PAQ to explore the iconic city of Berlin. Dex, Elias, Shaq and Danny have a task: split into two groups and compete against each other in a hunt for the coolest corners and most iconic destinations. Get to know this uniquely creative town and prepare for the main event: the HUGO fashion show.

Stop 1:

PAQ in the HUGO Berlin storePAQ in the HUGO Berlin store
The HUGO store at Rosenthaler Straße in BerlinThe HUGO store at Rosenthaler Straße in Berlin
Elias in the Berlin HUGO storeElias in the Berlin HUGO store
The HUGO Store

Preparations are under way to begin the challenge. The HUGO store in the city's most innovative shopping district has everything PAQ need. See what they select from the collection.

Stop 2

Find the best kebab

Berlin's favourite snack isn't hard to come by, with good kebabs on every corner. Which makes sense for a city that's always on the go, often late in to the night or the next morning. And there's no kebab more iconic than Mustafa's in Kreuzberg.

xx and xx eating döner at Mustafa's Gemüse Kebap in Berlinxx and xx eating döner at Mustafa's Gemüse Kebap in Berlin
xx and xx eating döner at Mustafa's Gemüse Kebap in Berlinxx and xx eating döner at Mustafa's Gemüse Kebap in Berlin
The most iconic view of Berlin

As a centre of European culture and politics, Berlin has its fair share of iconic sights and monuments. The TV tower is the tallest building in Germany and offers panoramic views across the capital. It was built as a display of strength in the centre of what was then east Berlin.

Stop 4

A picture at Berghain

One of the most famous clubs in the world, Berghain is housed in a former power station that supplied the east of the city, making it an impressive sight from the outside. Inside, there's nowhere that compares when it comes to the line-up, music and crowd. As long as you can get in.

xx and xx with their best album artworkxx and xx with their best album artwork

Stop 5

xx and xx in front of a book store in Berlinxx and xx in front of a book store in Berlin
PAQ in the book storePAQ in the book store
Find a cool magazine store

Surrounded by Berlin's art scene, 'do you read me?!' is the best place in town to stock up on reading material about fashion, architecture, culture, society and more. The staff know each title inside out and can give you great tips for finding something new.

Stop 6

An abandoned building

Berlin has been through waves of changes in the past century, and each era has left its mark, with buildings continually abandoned and repurposed. Case in point: Teufelsberg is a man-made hill built out of rubble from WWII. On top is an abandoned spy station left over from the cold war. These days, it's a creative space.

Watch the episode

See PAQ's trip through Berlin from start to finish, as the guys explore the city and make their way to the HUGO fashion show.

HUGO Spring/Summer 2019

Discover the new collection and see all the action from the fashion show at Motorwerk, Berlin

Shop PAQ's selection