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HUGO 3.0

Presenting Bits & Bytes

This season, witness the next step in design. HUGO’s latest project take inspiration from the dawn of the computer age to take us into a fully digitalised future. Introducing "Bits & Bytes", a collection of easy-wear styles, including T-shirts, sweatshirts, outerwear and accessories, designed 100% digitally from beginning to end. Each piece features prints and motifs reflecting the computerised theme of the collection.

Male model wearing a black sweater with print and blue trousers from HUGO MenswearMale model wearing a black sweater with print and blue trousers from HUGO Menswear
White t-shirt with little print on the chest from HUGO MenswearWhite t-shirt with little print on the chest from HUGO Menswear

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Install wardrobe updates

Male model wearing a white shirt, blue denim and black trainers from HUGO MenswearMale model wearing a white shirt, blue denim and black trainers from HUGO Menswear
Male model wearing a white shirt and blue suit from HUGO MenswearMale model wearing a white shirt and blue suit from HUGO Menswear
Get with the program

This season, reboot your everyday wardrobe. Dynamic and innovative, the new capsule provides simple shirting, classic denim styles and standout sneakers that will form the base of your wardrobe for seasons to come.

Find the one for you

Digital Capsule