Introducing the new fragrance

HUGO Reversed

Shake things up

HUGO Reversed the fragrance

A menswear fragrance with a twist. Introducing the latest scent from the iconic HUGO Man range, designed to inspire you to hit refresh on your current routine. Begin each day with a citrusy blend of Calabrian bergamot and fresh grapefruit.

Break the mould

Embrace the unexpected. Discover the campaign film for new HUGO Reversed, with music by French electronic duo Justice.

Classic with a twist

Housed in a sleek bottle that features the iconic reversed logo, discover an urban scent with the citrus energy of bergamot and grapefruit, the aromatic intensity of rosemary essence, and a cool twist of Haitian vetiver. Pop the cap, spray, and take your day in a new direction. What are you waiting for?