Dress, trousers by HUGO Dress, trousers by HUGO
Spring/Summer 2017

Digital Oasis

Enter the Digital Oasis for Spring/Summer 2017, exploring the crossing on- and offline worlds, and those who live at the intersection. The new collection features relaxed tailored silhouettes and modern, feminine suiting with unconventional HUGO details.



Blouse by HUGO Blouse by HUGO
Video by HUGO Video by HUGO
White shirt reworked

Innovation and reinvention: the essential white shirt gets a HUGO makeover for Spring/Summer 2017. Playing with cut, proportion and opacity, these designs deliver extra edge.

Shop the look

Shop the look

The campaign

  • Spring/Summer 2017 – Digital Oasis

    The new Spring/Summer 2017 campaign, Digital Oasis, explores the crossing on- and offline worlds. With the desert as a backdrop, photographer Harley Weir captures a cast of up-and-coming and established talent from film, fashion and art.

  • "Shall I speak Sims?"

    Kiki Willems, model

  • "No comment..."

    Soko, musician