Standing out is the new blending in

Camo 2.0

Camo 2.0

Styles you cannot miss

When it comes to style, it’s important to take risks – but this doesn’t always mean reinventing the wheel. Simply finding a different angle or trying a new approach can open up a world of possibilities. For Spring/Summer 2020 we are doing just that, with camouflage.

Patterned outerwear with dark blue trousers for men by BOSS Patterned outerwear with dark blue trousers for men by BOSS
Pattern in focus

A design created with the specific aim to blend in, this season we want camo to achieve the exact opposite. Gone are the dappled patterns, and banished are muted greens, in favour of bold colour-blocking in contrasting shades – navy, white, brown and orange.

Patterned knitwear with brown trousers for men by BOSS Patterned knitwear with brown trousers for men by BOSS
Try something new

Camouflage has come a long way from its roots. This spring, the new collection hosts a variety of eye-catching printed pieces, from knitwear in striking colours and textures to standout shirting. 

Dark blue print jersey and trousers and white shoes with dark blue shirt for men by BOSS Dark blue print jersey and trousers and white shoes with dark blue shirt for men by BOSS
Camouflage, the BOSS way

This decade, standing out is the new blending in. Amid this season’s colourful camouflage line-up, explore T-shirts and accessories featuring the BOSS monogram print.