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BOSS x Formula E

A dynamic partnership

Formula E
New sport, new energy

Dynamism, perfection, precision. These values, common to both HUGO BOSS and Formula E, are the basis of a unique collaboration. Drawing on more than 35 years of experience in motorsport, HUGO BOSS is now official apparel partner of the electric street racing series.

"This new partnership will see the team on the ground at each race dressed with a winning mindset and ready to deliver a spectacular event in cities across the world," said Alejandro Agag, founder and CEO of Formula E, pictured here with HUGO BOSS CEO Mark Langer.

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