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How to wear print, the HUGO way

If the runways aren't enough to convince you that print is back, then let us sway you. Drawing on the artist as inspiration, bold prints appear on everything from shirts and suits to footwear and accessories this season. Make an impact in all-over print or - if you aren't quite ready to make this kind of commitment - keep it simple in a printed T-shirt and block colors. Here's our advice on how to wear this season's printed must-haves.


Not quite ready for all-over pattern? Wear it sparingly. Keep your look minimal with a single bold touch, sticking to neutral colors for the rest of your outfit. This oversized, graffiti-inspired T-shirt speaks for itself, so pair it with canvas-inspired hues for a fashion statement that makes an impact. When it comes to accessories, the same rule applies - the plainer, the better.


For those who take a more relaxed approach to fashion, this one's for you. HUGO puts a printed spin on a skater style combination, showing that the best way to wear abstract graphics is to pair them with basic essentials. Try out this graphic print bomber jacket over a short-sleeved polo from the latest Logo Collection.


The trend for print reigns supreme this season - even on tailoring. So why not try a printed suit? An all-over pattern will add an individual touch to any formal dress code. The easiest way to pull this off is to choose a monochrome print - like this scribbled-on suit, cut from smooth jacquard. The mantra "the bolder, the better" applies to everything - combine your outfit with standout accessories in matching hues.

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