Reversed sweater by HUGO Reversed sweater by HUGO
Spring/Summer 2017

Logomania is here. Across the fashion landscape, iconic brands are celebrating their equally unmistakable logos – these pieces of graphic genius hitting the catwalks and the streets alike. Never one to go by the rules, HUGO has played with this concept, taking its own signature and turning it on its head. The result: HUGO Reversed.

Reversed for him

The HUGO Reversed sweater began as a simple, visually arresting black and white logo, later featuring in blue and red. The design is now worn over the globe, each person instilling their own attitude, from entrepreneur Luka Sabbat to musician Fletcher Shears.

Shop HUGO New Arrivals

HUGO Reversed on Instagram

Hugo reversed on Instagram Hugo reversed on Instagram