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Male model wearing outfits with print pattern by HUGO Male model wearing outfits with print pattern by HUGO
What’s new: patterns to rave about

This season is all about print… but this is HUGO, so you wouldn’t expect anything less, right? Vintage-inspired checks and pinstripes combine with bold, rave-themed graphics for an alternative approach to spring and summer dressing. Make an impact in all-over print or - if you aren't quite ready to make that kind of commitment - keep it simple in a graphic tee. Here’s how.

Keep it simple

Fall back in love with statement T-shirts and keep your outfit simple with a single bold touch. This crew-neck design with a placement print speaks for itself, so pair it with skinny-fit denim for a casual look that makes an impact. Alternatively, add a distinctive bag, like the one below, to an otherwise minimal look.

Suit up in printed separates

The trend for print reigns supreme this season - even on tailoring. So why not try a printed suit? An all-over pattern will add an individual touch to any formal dress code. The easiest way to pull this off is to wear it as separates, with a shirt or tailored trousers in a similar shade. Make sure your look isn’t too Jazzy Jeff by keeping your footwear neutral.

Bold finishing touches

Give any look a printed touch-up with ‘90s-inspired bags and footwear from the latest collection. Think rave poster graphics splashed on backpacks and statement sneakers stamped with the iconic HUGO logo.