Change your attitude, change the planet

Clean Up Your Act

Big or small, we all have a role to play in protecting our planet. That’s why we’re doubling down on our sustainable efforts, expanding our Clean Up Your Act range to give you more responsible choices. Explore the latest pieces to overhaul your wardrobe with, including essentials designed in support of Cotton made in Africa and new styles made from recycled materials.

 

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Feel-good icons

Styles that give back. Our new logo essentials are designed in support of Cotton made in Africa, an initiative that supports smallholder farmers in Sub-Saharan Africa.

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Through our products we’re creating positive change. Explore the latest additions to our Clean Up Your Act range – signature staples made from organic and recycled cotton fibres.

Look out for the logo

We’re on a mission to bring you more sustainable fashion season on season. We’re proud of the progress we’ve made, but there’s still much more to do. Look out for our half-planet, half-smiley icon on all our Clean Up Your Act products.

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