New Fall Arrivals

The Fall/Winter 2018 campaign

Willkommen in Berlin. Introducing HUGO Fall/Winter 2018, inspired by the vibrancy of Germany's capital city. The full campaign features exclusive interviews with our cast, including Anwar Hadid and Natalie Westling, as they explore the hidden side of Berlin's most famous neighborhoods.

HUGO Stories

HUGO is more than just clothes, it's a lifestyle. Step into our world, and discover exclusive fashion stories, the latest campaigns and unique style guides.