In a candle-lit factory in Florence, the Spring/Summer 2018 show called upon the spirit of the artist. Sketches, writings and paint strokes covered every surface, from the collection to the space itself.
Celebrities & the after-party
Gabriel Kane, Lukas Sabbat & Anwar Hadid
Siya Beyile & Courtney Trop
Courtney Trop, Romeo Pokomasse, Ivania Carpio & Joris Roosen
Take a look backstage
Experience the final moments before the show. Come behind the scenes for all the action backstage at the HUGO fashion show, in Florence, Italy.
The Pre-Fall 2017 collection
Bold prints and shots of signature red: discover the current HUGO Man collection for Pre-Fall 2017.