Refresh your wardobe with all the basics to get you through the new year
From super skinny and extra slim to relaxed and tapered fits, discover the jeans guide from BOSS Orange for men
Take a look at our videos from golfers Henrik Stenson, Martin Kaymer and Ben An
Designed to maximize your golf performance, this innovative collection combines distinctive BOSS Green style with technical fabrics and innovative details
Logomania is here. Discover the HUGO Reversed sweater now
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Woven from completely pigment-saturated wool yarn, the Superblack suit offers unparalleled depth of color to create a look that always makes an impact
See the Superblack suit like never before, pushed to its limits by cliff diver David Colturi
Innovative design, unique attitude: the Superblack is no ordinary suit. Find out more about this icon of the HUGO Man collection.
"That liberating feeling of launching through the air – I felt like James Bond, getting away from the bad guys." With these words, David Colturi sums up the energy of the campaign.
Find out more about the individual elements in the making of the project.
The dizzying heights and jagged rocks of Malta's coast provided a breathtaking backdrop
Ranked among the best cliff divers in the world, David used his talents for a unique purpose
Every aspect was meticulously planned in order to capture the dive perfectly from every angle
David launched himself off a cliff a height of almost 30 metres to perform the spectacular stunt
With seeming ease, David performed a series of flips and twists before plunging into the water