Unisex relaxed-fit hooded sweatshirt with Guggenheim photo print

A unisex sweatshirt by BOSS, crafted in a supersoft blend of organic cotton and recycled polyester. Created in a limited edition of just 500 worldwide, the relaxed-fit sweatshirt celebrates the HUGO BOSS Prize 2020, an award for achievement in contemporary art administered by the Solomon R. Guggenheim Museum and Foundation. The unique design features a Guggenheim photo print that offers an Augmented Reality experience through Instagram filters. Simply hold the Instagram camera over the graphic and a new design emerges which can be worn digitally and shared. All profits from the sale of this product will be donated to charity. -- This limited-edition style has been created to mark the Hugo Boss Prize 2020, awarded for significant achievement in contemporary art. Administered by the Solomon R. Guggenheim Museum and Foundation, the biennial prize is made possible by HUGO BOSS. The “Guggenheim” name and the image of the Solomon R. Guggenheim Museum are trademarks of The Solomon R. Guggenheim Foundation. Used by permission.